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Advertising & Partnerships

The front page of theIndiana weekend.

Every month, ~11,400 people arrive on purpose — searching for where to spend a Saturday and a tank of gas. Get your festival, your county, or your brand in front of them at the exact moment they’re deciding.

11,400
visitors / month
up from 284 in Aug ’25
~1M
search impressions
90-day reach on Google
#3
for “indiana festivals 2026”
page-one ranking
88 / 92
counties covered
592 events · 238 cities
The audience

Intent is the product.

People don’t stumble in — they arrive searching for festivals by name, and they stay. That’s the most valuable moment in local tourism, and it’s the one we own.

Monthly visitors

284 → 11,400

and still accelerating

284
Aug 2025
~34× in 10 months
~11,400
June 2026
~11,400
Monthly visitors
34× growth in 10 months — still climbing
16,652
Search clicks / 90 days
from ~1,000,000 impressions
4.7 min
Average session
just 31% bounce — they browse & plan
54%
Indiana audience
then IL · FL · OH · MI
63%
On mobile
day-of, on-the-go decisions
81%
Organic search
high-intent, durable, not bought

Figures from GA4 + Google Search Console, as of June 2026.

When someone Googles a festival’s name, our page is the result they click.

We’re your discovery layer whether you pay or not. A paid tier doesn’t buy a listing — it buys amplification to the rest of our 11k+ monthly in-market visitors who haven’t heard of you yet.

Boosted FB post
~$50–$150
a few thousand low-intent impressions
Local print / radio
$200–$1,000+
untargeted, unmeasurable
A season with us
In-market
measurable, durable, SEO-permanent
Three ways in

Pick your lane

One audience, three ways to reach it — whether you run a festival, a county, or a brand.

Festival organizers

Feature your festival.

Already ranking on page one — a paid tier amplifies you across the homepage, the calendar, “This Weekend,” social, and email. The featured window auto-activates from your event date.

Featured · 14 daysSpotlight · 30 days

Basic

Free

Get found. Always.

  • Standard listing
  • Auto-built SEO page
  • Discoverable in search & calendar
List for free

Featured

$149/ season

A single community festival that wants the spotlight.

14-day featured run
  • Everything in Basic
  • “Featured” badge + homepage priority
  • Ticket / website CTA button
  • 1 social reshare to our FB page
  • “This Weekend” newsletter when in-window
  • 14-day featured run before your event
Feature my festival
Most popular

Spotlight

$399/ season

A marquee event that wants the marketing done for it.

30-day featured run
  • Everything in Featured
  • 30-day featured run before your event
  • Dedicated social post
  • Featured newsletter slot
  • Enhanced page — gallery, schedule, FAQ
  • Performance report (views, CTA clicks)
Get Spotlight

Season Partner

$899/ season

County fairs, concert series & multi-event organizers.

Unlimited events
  • Everything in Spotlight
  • Unlimited events — fairs, series, multi-day
  • Top regional placement
  • Monthly performance reporting
  • Priority support
Become a Season Partner

Non-profit or small-town fest? Ask about discounted civic rates.

Tourism bureaus & CVBs

Partner with us.

Reach trip-planners at the exact moment they choose where to go. 54% of our audience is in-state; the rest are out-of-staters researching Indiana visits — your future visitors. Drive heads-in-beds, measurably.

“Festivals in [County] — presented by Visit [County]”
Northern Indiana festivals
Northern Indiana
Central Indiana festivals
Central Indiana
Southern Indiana festivals
Southern Indiana
Western Indiana festivals
Western Indiana

Own Your Region

$500–$2,500/ season

“Festivals in [County] — presented by Visit [County]”

  • Branded takeover across your region’s pages & calendar filters
  • Logo + destination CTA on every regional festival
  • A sponsored destination guide
  • Social features across the season
Own your region

Statewide Destination Partner

Custom

Site-wide presence + a “Plan Your Indiana Trip” hub.

  • Site-wide destination presence
  • “Plan Your Indiana Trip” content hub
  • Newsletter title sponsorship
  • Quarterly destination reporting
Talk statewide
Brands & sponsors

Advertise.

Brand-safe, family-oriented, high-dwell, and geographically in-market — exactly who destination marketers and consumer brands pay to reach. ~11,000 in-market visitors a month, at a 4.7-minute average visit.

Category Sponsorship

$1,000–$5,000/ season

Own a vertical — Food & Drink, music, county fairs.

  • Native “Presented by” across a whole category
  • Newsletter + social inclusion
  • Brand-safe, family-oriented context
Sponsor a category

“This Weekend” Newsletter Feature

$75/ send · add-on

Sponsor our weekly roundup — small but highly engaged.

  • 324 subscribers · 41.5% open rate (~2× industry)
  • Logo + message in-email
  • Best bundled while the list grows
Sponsor the newsletter

Homepage / Section Sponsor

$300–$600/ month (flat)

A fixed “Presented by” placement — by time, not impressions.

  • Native unit on homepage, calendar, or “This Weekend”
  • Flat monthly rate — no CPM, no impression math
  • We report site traffic + UTM-tracked clicks
Become a sponsor

Three properties, one audience: the website engine, the “This Weekend” newsletter, and an early mobile app — founding-sponsor placements as the app scales to day-of push reach.

Let’s talk

Get in front of the planners.

Tell us whether you’re a festival, a county, or a brand — we’ll send the right package and a few real numbers for your region.

Typical reply within 1–2 business days · Launch pricing — lock it in early.