The front page of theIndiana weekend.
In September, ~21,000 people arrived on purpose — searching for where to spend a Saturday and a tank of gas. Get your festival, your county, or your brand in front of them at the exact moment they’re deciding.
Intent is the product.
People don’t stumble in — they arrive searching for festivals by name, and they stay. That’s the most valuable moment in local tourism, and it’s the one we own.
826 → 21,349
September 2025 vs. September 2026
Visitor and audience figures from GA4 for September 2026, compared with September 2025; search figures from Google Search Console for the 90 days to Sept. 29, 2026; newsletter figures from Mailjet, averaged over the last five sends.
When someone Googles a festival’s name, our page is the result they click.
We’re your discovery layer whether you pay or not. A paid tier doesn’t buy a listing — it buys amplification to the rest of our 21k+ monthly in-market visitors who haven’t heard of you yet.
Pick your lane
One audience, three ways to reach it — whether you run a festival, a county, or a brand.
Feature your festival.
Already ranking on page one — a paid tier amplifies you across the homepage, the calendar, “This Weekend,” social, and email. The featured window auto-activates from your event date.
Basic
Get found. Always.
- Standard listing
- Auto-built SEO page
- Discoverable in search & calendar
Featured
A single community festival that wants the spotlight.
14-day featured run- Everything in Basic
- “Featured” badge + homepage priority
- Ticket / website CTA button
- 1 social reshare to our FB page
- “This Weekend” newsletter when in-window
- 14-day featured run before your event
Spotlight
A marquee event that wants the marketing done for it.
30-day featured run- Everything in Featured
- 30-day featured run before your event
- Dedicated social post
- Featured newsletter slot
- Enhanced page — gallery, schedule, FAQ
- Performance report (views, CTA clicks)
Season Partner
County fairs, concert series & multi-event organizers.
Unlimited events- Everything in Spotlight
- Unlimited events — fairs, series, multi-day
- Top regional placement
- Monthly performance reporting
- Priority support
Non-profit or small-town fest? Ask about discounted civic rates.
Partner with us.
Reach trip-planners at the exact moment they choose where to go. More than half of our audience is in-state, and most of the rest are out-of-staters researching Indiana visits — your future visitors. Drive heads-in-beds, measurably.
Northern Indiana
Central Indiana
Southern Indiana
Western IndianaOwn Your Region
“Festivals in [County] — presented by Visit [County]”
- Branded takeover across your region’s pages & calendar filters
- Logo + destination CTA on every regional festival
- A sponsored destination guide
- Social features across the season
Statewide Destination Partner
Site-wide presence + a “Plan Your Indiana Trip” hub.
- Site-wide destination presence
- “Plan Your Indiana Trip” content hub
- Newsletter title sponsorship
- Quarterly destination reporting
Advertise.
Brand-safe, family-oriented, high-dwell, and geographically in-market — exactly who destination marketers and consumer brands pay to reach. ~21,000 in-market visitors a month, at a 5.9-minute average visit.
Category Sponsorship
Own a vertical — Food & Drink, music, county fairs.
- Native “Presented by” across a whole category
- Newsletter + social inclusion
- Brand-safe, family-oriented context
“This Weekend” Newsletter Feature
Sponsor our weekly roundup — small but highly engaged.
- 1,108 subscribers · ~33% open · ~5% click rate
- Logo + message in-email
- Best bundled while the list grows
Homepage / Section Sponsor
A fixed “Presented by” placement — by time, not impressions.
- Native unit on homepage, calendar, or “This Weekend”
- Flat monthly rate — no CPM, no impression math
- We report site traffic + UTM-tracked clicks
Three properties, one audience: the website engine, the “This Weekend” newsletter, and an early mobile app — founding-sponsor placements as the app scales to day-of push reach.
Get in front of the planners.
Tell us whether you’re a festival, a county, or a brand — we’ll send the right package and a few real numbers for your region.
Typical reply within 1–2 business days · Launch pricing — lock it in early.